Leadership

I want to grow a team or organization

Lead agents, build leverage, and grow your organization.

Build a real estate business that fits your life — not a life that fits your real estate business.

Your first step this week

Have one attraction conversation and one accountability call this week.

Growth is two habits: inviting the right people in, and holding the people already with you to what they said they wanted.

Learn

The LAB: Attraction Through Production With Russ Laggan

Attract agents by being productive and valuable

Use

The exact words and the checklist that go with this step.

Script · Recruiting

Agent Attraction — First Conversation

I'm not here to pitch you a brokerage. I'm curious — if nothing changes in 3 years, are you happy with where your business lands?

What would have to be true for you to look at another model?

Most agents I talk with care about three things: what they keep, what they learn, and what they own long term.

Can I show you the 20-minute version of how the eXp model handles all three? If it's not for you, we're still good.

Ask about their goals before you talk about the model. Attraction is diagnosis, not presentation.

Playbook · Quarterly build-out

Team Building Blueprint

Structure, splits, accountability, and culture for a team that grows without your presence.

01Define the modelSolo with leverage, buyer-agent team, or full team — pick one and design the economics for it.
02Build the org chart you don't have yetRoles first, names later: admin, buyer agents, listing support, inside sales.
03Set splits that survive scaleModel each role at 12, 24, and 48 deals a year before you make offers.
04Standardize the playbooksEvery agent uses the same scripts, checklists, and CRM stages.

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“Help me grow my organization without dropping my own production.”

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