Build an organization. Develop leaders. Create a bigger legacy.
Whether you're attracting your first agent, building a growing revenue-share organization, or helping other leaders succeed, Team Legacy gives you resources, relationships, and a roadmap to grow intentionally.
Know who to talk to, what to say, and how to follow up.
Who to talk to
Spotting agents who may want a different model
Look for agents who: recently lost a team split, are paying high desk fees, talk about wanting more time with family, are teaching others informally, or keep asking how you run your business. Write down 25 names you already know before you reach out to anyone new.
Who to talk to
Building a warm list from your sphere
Go through your phone, past co-op agents, your licensing class and local association contacts. Mark each A (talks business with you), B (friendly) or C (know of). Start conversations with your A list only.
Who to talk to
Finding future leaders
Future leaders already help other agents without being asked. Notice who answers questions in groups, hosts events, or mentors newer agents. Invite them to learn — not to join.
What to say
Business conversation invite (text)
Hey [Name] — I've been rethinking how I run my business this year and picked up a few ideas I think you'd like. Open to a 20-minute coffee or Zoom to swap notes? No pitch, just shop talk.
What to say
First conversation opener
Before I share anything about how I'm set up, tell me about your business. What's working right now? What would you change if you could? Where do you want to be in three years?
What to say
Email outreach template
Subject: Swapping notes on [market] this year
Hi [Name],
I've admired how you [specific thing]. I've been learning a lot about building a business that runs around my life instead of the other way around, and I'd love to compare notes. Would [day] work for a quick call?
[Your name]
What to say
Social attraction post idea
Share a behind-the-scenes lesson: 'The one change that gave me Fridays back.' Teach the lesson fully. End with: 'Happy to show any agent how I set this up — just comment SYSTEM.'
What to say
Co-sponsorship conversation
You don't have to be the expert on everything. I partner with experienced leaders so the agents I bring in get more support. Would it help if I introduced you to someone who has built in your niche?
Always check current eXp policy before agreeing to any co-sponsor arrangement.
What to say
Explaining benefits without pressure
Here's what I value about my brokerage and here's what isn't for everyone. The best fit depends on your goals — let's look at yours first, and I'll point you to official sources so you can verify everything yourself.
Objections
"I'm happy where I am."
That's great — honestly, stay where you're happy. I'd still love to stay in touch and share ideas. If anything ever changes, you'll know you have a friend to call.
Objections
"Isn't revenue share an MLM?"
Fair question. Revenue share is a brokerage program described in eXp's official policies — I'd rather you read them directly than take my word for it. Here's the link. What matters most to you when you compare brokerages?
Objections
"I don't have time to look at this."
Totally understand. That's actually why I'm talking about it — I was short on time too. Can I send you one 9-minute video and check back next week?
Follow up
Following up without being pushy
Day 2: thank-you text with one useful resource. Day 10: invite to a free class on the training calendar. Day 30: share a win or lesson. Then monthly value, never pressure.
Follow up
Three-way call setup
To the prospect: 'I'd love you to meet [Leader] — they've built exactly what you described.' To the leader beforehand: share the agent's goals, frustrations and timeline. On the call: introduce, then let the leader ask questions.
Follow up
Turning interest into education
Send them the Considering eXp guide, the Fit Quiz and the live class calendar. Ask which one they want to go through together.
Onboard & retain
First 30 days for a new agent
Week 1: welcome call, announcement, onboarding checklist. Week 2: connect them with a live class and their first leader introduction. Week 3: set their weekly plan. Week 4: celebrate one win publicly.
Onboard & retain
Retention check-in
Every month ask: What's one win? What's one thing in your way? Who can I connect you with? Write down the answer and follow through within 48 hours.
C · Your 90-day growth plan
What could your next 90 days look like?
Pick a track, tell us about your relationships and goal, and get a week-by-week plan. These are planning goals, not promised results.
D · Revenue share & organization education
How growth at eXp can create long-term opportunity
We explain the concepts and send you to eXp's official rules for every number. Nothing here is a promise of income.
The revenue-share model
eXp shares a portion of company revenue with agents connected to the agents they sponsor. The current structure, levels and amounts are defined only in eXp's official policies.
Qualified agents & eligibility
Some levels require a number of qualifying, producing agents in your front line. What counts as 'qualifying' is set by eXp and can change.
Sponsorship vs. co-sponsorship
The sponsor is named on the application. Co-sponsorship shares that role with another agent where policy allows. Existing relationships generally can't be changed after the fact — verify current rules.
How levels and depth work
Revenue share is organized in tiers based on sponsorship relationships. How depth affects eligibility is part of eXp's published rules.
Why production and retention matter
Organizations grow when agents are supported, productive and want to stay. Sponsoring without supporting rarely lasts.
Leaders developing leaders
Long-term organizations are built by helping the agents you sponsor become attractors and leaders themselves — responsibly and transparently.
At eXp Realty, choosing the right sponsor and building the right relationships matter. Your goals, personality, experience, and business vision are unique. We believe your support should be, too.
Option 1
Find a leader who fits your vision
Explore experienced eXp Realty leaders, discover their specialties, and find someone who can help you build the business you actually want.
Already have a sponsor relationship or know someone considering eXp? Learn about co-sponsorship, how it works, and opportunities to collaborate with experienced leaders.
Co-sponsorship follows eXp's current policies. Existing sponsorships can't be assumed transferable, and a co-sponsor can't be added retroactively where policy doesn't allow it.
Team Legacy and eXpSponsor.com are independent agent-led resources, not official eXp Realty corporate websites.
Optional · 1 minute
What's your next growth move?
Six quick questions. No email needed — you'll get suggested next steps, and the decision is always yours.
Questions agents ask
Agent attraction FAQ
What is the difference between an eXp sponsor and a co-sponsor?
A sponsor is the agent named on an eXp application. A co-sponsor arrangement involves a second agent who shares in supporting that new agent. Eligibility, timing and whether a co-sponsor can be added are set by eXp's current policies — always confirm there before agreeing to anything.
How do I attract agents to eXp without being pushy?
Lead with education: understand their goals first, share official sources so they can verify everything, invite them to free classes, and introduce them to leaders who fit their niche.
How does eXp revenue share work?
Revenue share is an eXp program described in the company's official policies. Levels, qualifying-agent requirements and eligibility can change, so this page explains the concepts and links to the official rules instead of quoting figures.
How do I choose an eXp sponsor?
Look for a leader whose experience matches your goals, who offers real ongoing support, and who you would genuinely call for help. Compare leaders on eXpSponsor.com before you apply.
Optional
Request a private growth conversation
Everything above is free without signing up. Share your details only if you'd like a Team Legacy leader to reach out.