The Model Explained — 2025 Edition with Brent Gove
What this solves
Understand revenue share, stock awards, and how to scale beyond solo production
Brent Gove leads an 18,000+ agent organization at eXp. The foundation class for scaling into an organization.
Key takeaways
- Understand revenue share, stock awards, and how to scale beyond solo production
- Brent Gove leads an 18,000+ agent organization at eXp. The foundation class for scaling into an organization.
- Best for team leader at a all levels level.
- Curated from YouTube for the Scale track.
Related scripts
Agent Attraction — First Conversation
Ask about their goals before you talk about the model. Attraction is diagnosis, not presentation.
LeadershipWeekly Accountability Call (Leader → Agent)
Coach one metric at a time and let the agent name the commitment. Ownership beats assignment.
Buyer ScriptsOnline Buyer Lead — First Call
Lead with the property they asked about, ask timeline before money, and always close on two specific times.
Related objections
“Why would I leave my brokerage for eXp?”
You shouldn't, unless something's missing. What do you want in 3 years that your current model doesn't give you — more take-home, better training, or ownership in the company?
FSBO“We're selling it ourselves to save the commission.”
I respect that — you're trying to keep more money, which is exactly my job too. Most FSBO sellers end up negotiating with a buyer's agent anyway, and buyers discount FSBO prices because they know you're saving the fee.
Already Have an Agent“We're already working with another agent.”
Good — loyalty matters to me too. Have you signed an agreement with them, or is it more of an informal thing?